Project

by admin on Jun.17, 2009, under Cocor Luxury Store Concept

Cocor Luxury Store will re-open in October 2009 with a concept inspired by Hyundai Department Store Seoul: a department store with brands as tenants with a high level of interior and exterior finishing becoming a pledge for luxurious multinational brands. Its target is represented by customer with disposable incomes over 2.500 euros per month. Interior design was commissioned to JHP Design UK, company awarded in 2008 for ‘Best UK Retail Interior” www.jhp-design.com . They also have successfully redesigned the Hyundai Department Store in 2007.
Cocor SA committed EUR 18 mil investments approved by shareholders, for overhaul, 250 cars parking with direct access to each floor, media facade and GLA extension with 30% to 9500 sqm from a total of 25000 sqm building space.
Basement-Interior design, Gifts & Home; 1045 RA
G. Floor –Jewelries Gallery, Cosmetics & Fragrances, Accessories Collection; 1066 RA
1st floor- Women Designer Collections, Contemporary Accessories, Shoes Salon; 1086 RA
2nd Floor-Women Contemporary Fashion Collections, Cocor Club for Women-Fashion advice, Wedding Services; 1088 RA
3rd Floor-Women Classic and Modern Sportswear, Beauty Center & Day Spa; 1781 RA
4th Floor-Men Clothing, Outwear Collections, Formalwear, Accessories and Furnishings, Men’s Shoes, Designer and Contemporary Sportswear, Denim Collections, luxury restaurant; 1691 RA
5th Floor- Teens and Children Collections, and Vision Club: event spotlight, lounge bar, boutique night club . 1825 RA
RA = Rentable Area in sqm
Total RA= 9570 RA
The total build area of Cocor luxury will be about 24.000 sqm out of them more then 10.000 sqm will
represent retail area. A brand rating system based on Luxury Institute NY www.luxuryinstitute.com luxury consumer survey will be applied to select tenants based on brands value. This will ensure a 4 and 5-star
client mix in Cocor Luxury Store. Whatever the market evolution will be, the location and brand unity will
ensure the overall store stability. Cocor will host multilevel mono-brands belonging to international networks that are listed in the top of exquisite, prestigious and scale luxury brands: watches, jewelers, diamonds,
accessories, clothing and shoes.
About 60% of the new tenants will represent exquisite and prestigious luxury, and the rest of 40% will be
represented by scale luxury, 60% of the targeted brands will be new entries on the Romanian market.
In its backyard, Cocor will build 250 parking spaces which will offer valet parking services, in a 7 level building.
Cocor will have the second largest media façade in Europe capable of playing HD quality videos and will offer to its tenant brands the benefits of a 50% rate card discount for advertisements played on it. As seen in the façade pictures each floor will have its 15sqm double-sided LED Screen where floor tenants can signal their offer and ad campaigns. The 2 larger screens, the branding banner on the second floor, together with LED glass façade will display in concert advertising campaigns and non commercial content.
Architectural planning and decorations will observe the international standards in order to meet all the
prerequisites of the targeted brands.

Cocor Luxury Store will re-open in the Spring of 2010 with a concept inspired by Hyundai Department Store Seoul: a department store with brands as tenants with a high level of interior and exterior finishing becoming a pledge for luxurious multinational brands. Its target is represented by customer with disposable incomes over 2.500 euros per month. Interior design was commissioned to JHP Design UK, company awarded in 2008 for ‘Best UK Retail Interior” www.jhp-design.com . They also have successfully redesigned the Hyundai Department Store in 2007.

Cocor SA committed EUR 18 mil investments approved by shareholders, for overhaul, 250 cars parking with direct access to each floor, media facade and GLA extension with 30% to 9500 sqm from a total of 25000 sqm building space.

Basement-Interior design, Gifts & Home; 1045 RA

G. Floor –Jewelries Gallery, Cosmetics & Fragrances, Accessories Collection; 1066 RA

1st floor- Women Designer Collections, Contemporary Accessories, Shoes Salon; 1086 RA

2nd Floor-Women Contemporary Fashion Collections, Cocor Club for Women-Fashion advice, Wedding Services; 1088 RA

3rd Floor-Women Classic and Modern Sportswear, Beauty Center & Day Spa; 1781 RA

4th Floor-Men Clothing, Outwear Collections, Formalwear, Accessories and Furnishings, Men’s Shoes, Designer and Contemporary Sportswear, Denim Collections, luxury restaurant; 1691 RA

5th Floor- Teens and Children Collections, and Vision Club: event spotlight, lounge bar, boutique night club . 1825 RA

RA = Rentable Area in sqm

Total RA= 9570 RA

The total build area of Cocor luxury will be about 24.000 sqm out of them more then 10.000 sqm will represent retail area. A brand rating system based on Luxury Institute NY www.luxuryinstitute.com luxury consumer survey will be applied to select tenants based on brands value. This will ensure a 4 and 5-star client mix in Cocor Luxury Store. Whatever the market evolution will be, the location and brand unity will ensure the overall store stability. Cocor will host multilevel mono-brands belonging to international networks that are listed in the top of exquisite, prestigious and scale luxury brands: watches, jewelers, diamonds, accessories, clothing and shoes.

About 60% of the new tenants will represent exquisite and prestigious luxury, and the rest of 40% will be represented by scale luxury, 60% of the targeted brands will be new entries on the Romanian market.

In its backyard, Cocor will build 250 parking spaces which will offer valet parking services, in a 7 level building.

Cocor will have the second largest media façade in Europe capable of playing HD quality videos and will offer to its tenant brands the benefits of a 50% rate card discount for advertisements played on it. As seen in the façade pictures each floor will have its 15sqm double-sided LED Screen where floor tenants can signal their offer and ad campaigns. The 2 larger screens, the branding banner on the second floor, together with LED glass façade will display in concert advertising campaigns and non commercial content.

Architectural planning and decorations will observe the international standards in order to meet all the prerequisites of the targeted brands.


Comments are closed.

Search

Use the form below to search the site:

Please contact us if you still experience any issue regarding the searching

Archives

All entries