Maiastra
In Romanian folklore “Maiastra” is an immortal golden bird who foretells the future and cures the blind, while changing looks from common to magic, according to the worthiness of the beholder. The superb sculptural representation of “Bird in space” from “Maiastra”series by the famous Romanian avant-garde artist Constantin Brancusi, was auctioned at $27 million in 2006.
The same value is committed today by Cocor Luxury Store developers to overhaul the communist era old fashion department store into a post modern deconstructive landmark. Quite like “Maiastra”, Cocor (“Crane”in english) is bound to reborn under a spectacular media façade in downtown Bucharest, trans-branding notable city landmarks such as Times Square and Piccadilly Circus.
The global luxury expert, Mr. Milton Pedraza, President of Luxury Institute NY expressed its trust in our project: “I am really happy about where Romania is going, and how fast, although the traffic in Bucharest is a bit crazy. I am also fascinated with the luxury concept Cocor is executing because you and I know Romanians have always adored their luxuries and historically looked to Paris for inspiration. I believe you will be immensely successful”.
